A recent interview I did for The Kernel Magazine! 

Milo Yiannopoulos ( EDITOR The Kernel) catches up with the reality television star translating her on-screen fame into a powerful marketing vehicle for her online retailer.

Unlike most young people propelled to fame by reality television, Amber Atherton has an impressive CV that predates her appearance on our screens. In her case, it predates it by over a decade: Atherton first caught the entrepreneurial bug at the age of nine, selling CDs and books online. “I got my first cheque, for a No Doubt CD, a few days before my tenth birthday,” she recalls.

Now the entrepreneur and society damsel, who was described by the Daily Mail as “The it-girl who doesn’t rely on Daddy,” is hoping to make connections in the technology industry to help her critically lauded online jewellery retailer, MYFLASHTRASH, which she founded at boarding school. She’s been a model, a student and a regular on the London party circuit, but now she’s settling into life as a fully-fledged entrepreneur.

I caught up with Atherton earlier this month at the opening of the new Pace gallery in London, which has taken over the space left on Burlington Gardens by Haunch of Venison’s departure. She’s enthusiastic about…….  (more…)