Do you ever get mail for the people that used to live in your house? The occasional letter, bill or in my case the Harvard Business School Alumni magazine. Full of MBA wisdom, I feel like a total imposter reading it every month but it’s like a free version of the ridiculously expensive HBR so I’m definitely not going to cancel the subscription. In this month’s issue is a book review on ‘Strategy Rules: Five Timeless Lessons From Bill Gates, Andy Grove and Steve Jobs’ consistently executing strategy is a challenge for every entrepreneur so I immediately ordered the book and now I’m half way through I wanted to share the five rules of strategy the authors say the holy trio mastered…

1) Look forward, reason back.

Figure out where you want to be in fie years, then reason back to identify steps to get you there.

2) Make big bets, without betting the company.

Be bold, for the big wins, but not in a reckless way.

3) Build platforms and ecosystems- not just products.

Create a network that brings together powerful partners engaged in complementary product and service innovation.

4) Exploit leverage and power

If you have it, use your large size to advantage, but also be smarter and more agile than your opponents.

5) Shape the organization around your personal anchor.

These were not well-rounded executives, but each played to their own strengths and hire to fill her weaknesses. Jobs for example , was passionate about product design, so that is where he focused much of his efforts.

My Day On A Plate



The weekends are always a pretty indulgent time. Lie-ins, ice cream, spending a signifcant amount of time in Olivia Von Halle silk pyjamas. Yes my friend Avigail and I skipped a gym class and had blueberry muffins instead, and my dinner on Saturday night may have consisted of popcorn and pick’n'mix at the cinema, but normally I’m really quite healthy. ‘I’ve been eating whatever I want whenever I want for the last month‘ I said to Alexandra from MARFA journal over coffee today. ‘More like we’ve been eating whatever we want when we want for the last 24 years!‘ she replied. Exactly, because whilst green juice is great, what’s life without chocolate buttons?


wake up and eat bircher museli made the night before (soak oats in yoghurt with almond milk and add chia seeds, flaked almonds, blueberries and sliced apples) make a big cafetiere of coffee from pact.

(30 min walk to office)


jasmine tea apple and nakd raw food bar


2 slices of toasted rye bread with ham, cheese and tomato, spinach salad and vegetable crisps. tea.

( hour long walk to and from meetings)


coffee, kinder bueno


spin class + cold press Plenish green juice

(30 min walk home from gym)


roast vegetables (leek broccoli, onion, carrots, parsnips sweet potatoe) with roast chicken breast


Coconut Collaborative frozen yoghurt with pineapple and coconut flakes.


frozen grapes & strawberries = my fave new snack xoxox

8 Things Im Going To Do This Bank Holiday Weekend


Airbnb's Floating House Party[Amber Atherton & Pixie Geldof]

1. Buy Stuff

Namely a Supreme bath robe, Molecule perfume, Martin Amis’s book Money and more red stuff. I recently bought this amazing red Rachel Comey crop top from Celestine Eleven in Shoreditch and now I’ve decided there is a severe lack of red in my wardrobe so I’m using the Snap Fashion app to find it all. You can search for all clothes from a photo. Q cool.


2. Drinkkkkkkks

London Cocktail Club just opened round the corner from me which is a blessing and a hungover curse  at the same time. The Breaking Bad Tequila Cocktail and the one with a Bourbon Biscuit is hard to say no to.


[The Heisenberg cocktail at London Cocktail Club]


3. Book a holiday

Airbnb hosted a party the other night to celebrate their amazing floating house, which has resulted in me doing some serious air bnb stalking. Kind of feel like it’s the new looking in estate agents windows which is a favourite past time. I’ve got to go to Seoul to visit the my flash trash factory but am also thinking Positano.


4. Read Aliza’s new book

DKNY PR GIRL Aliza Licht is a social media brand trailblazer so her new book is a must read.


5. Get a massage

Becoming worryingly addicted to this uber for massage app, Urban Massage. Amazing therapists come straight to your house and you can light your new candles.

[Rosafolia Scented Candle £44]

6. Sunday Routine

Sunday’s are for The FT Weekend, making egg white pancakes for breakfast then taking #misssuziewong for a long walk.


[Maddi Waterhouse with Amber's dog Suzie Wong]

7. Pilates

Thinking about that summer body but also about dem’ tacos? I try to hit up tempo pilates 3 times a week for their on point reformer classes. Also an excuse to buy more workout gear, because do you ever have enough leggings?


[nike leggings £25]

8. Stop listening to A$AP’s new song

Possibly one of the best music videos ever made, i’ve had this on repeat for 3 days now.


About Last Night: Fresh Cosmetics Rose Party



To Marylebone last night where Fresh cosmetics hosted an intimate soiree to celebrate the 15th anniversary of it’s rose facemask. I’ve always been interested in this beauty brand, namely because I somehow left a house party in LA with one of their famous oval soaps in my bag, so it was simply a matter of time before the stars aligned and we mysteriously connected again in a candle filled courtyard.  The setting for dinner was enough to make any pinterest girl drool, roses everywhere, on radiators the ceiling, the photo board..kind of wanted to have an american beauty moment photo.

Fresh Rose face mask Jo Radcliffe launch, Marylebone Studios, London - 20 May 2015

With Phoebe Collings-James last night wearing Rag & Bone Dress, All Saints Jacket & #flashtrashgirl jewelry available on depop @myflashtrash

Rose champagne in hand @bertiebrandes and I made our way to see @phoebetbc DJ at possibly the world’s smallest DJ plinth. Fresh has pioneered the use of many natural ingredients in the beauty industry, most notably sugar and it all feels like a very sensual apothecary vibe which is exactly how it started in Boston in 1991.  I’m a huge jasmine fan and their fragrance (below) is really long lasting, I’m also a fan of their dry rice body oil and sugar lychee body lotion. You’ll basically smell like Bali and smelling like a small Indonesian island is not a bad thing. What are your favourite Fresh products? Comment below


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