London Cocktail Club just opened round the corner from me which is a blessing and a hungover curse at the same time. The Breaking Bad Tequila Cocktail and the one with a Bourbon Biscuit is hard to say no to.
[The Heisenberg cocktail at London Cocktail Club]
3. Book a holiday
Airbnb hosted a party the other night to celebrate their amazing floating house, which has resulted in me doing some serious air bnb stalking. Kind of feel like it’s the new looking in estate agents windows which is a favourite past time. I’ve got to go to Seoul to visit the my flash trashfactory but am also thinking Positano.
Thinking about that summer body but also about dem’ tacos? I try to hit up tempo pilates 3 times a week for their on point reformer classes. Also an excuse to buy more workout gear, because do you ever have enough leggings?
To Marylebone last night where Fresh cosmetics hosted an intimate soiree to celebrate the 15th anniversary of it’s rose facemask. I’ve always been interested in this beauty brand, namely because I somehow left a house party in LA with one of their famous oval soaps in my bag, so it was simply a matter of time before the stars aligned and we mysteriously connected again in a candle filled courtyard. The setting for dinner was enough to make any pinterest girl drool, roses everywhere, on radiators the ceiling, the photo board..kind of wanted to have an american beauty moment photo.
With Phoebe Collings-James last night wearing Rag & Bone Dress, All Saints Jacket & #flashtrashgirl jewelry available on depop @myflashtrash
Rose champagne in hand @bertiebrandes and I made our way to see @phoebetbc DJ at possibly the world’s smallest DJ plinth. Fresh has pioneered the use of many natural ingredients in the beauty industry, most notably sugar and it all feels like a very sensual apothecary vibe which is exactly how it started in Boston in 1991. I’m a huge jasmine fan and their fragrance (below) is really long lasting, I’m also a fan of their dry rice body oil and sugar lychee body lotion. You’ll basically smell like Bali and smelling like a small Indonesian island is not a bad thing. What are your favourite Fresh products? Comment below
I’ve just left my local brunch spot 3 Course, which used to be my morning coffee stop, until recently when the owner decided to take a more practical approach to the business and only open the restaurant during peak times, Thursday-Sunday evening. As I walked home to write this I stopped to pick up the Sunday papers and witnessed all three people in the queue in front of me buy a Cadbury’s Creme Eggat the till. The signature Cadbury creation is only available from January-April but manages to contribute over £200m in sales in 4 short months, almost half of what it’s best selling Cadbury’s Dairy Milk bar contributes in an entire year (According to information by market analyst Information Resources (IRI), Cadbury’s Dairy Milk is the bestselling chocolate bar in the UK with annual sales of £483.1m.)
So I got to thinking about the value of consistently temporary brands and experiences. Why is it that so many fashion brands are available all year round? Particularly fashion brands that are so defined by a seasonal aesthetic. Why should sales suffer for half of the year, when in reality their strength and relevance is the S/S season? In the age of uber-convenience where information, products, cars and TV shows, are all available on demand, the opportunity for brands to counter the culture and draw on the continued success of limited editions and pop up shops to create a new type of fashion business is presenting itself.
Miu Miu sort of tested this theory with their 3 day private member’s club pop up. Located in the opulent Hotel Cafe Royal on Regent street, the women’s only club, offered lunch and afternoon tea alongside film screenings, talks and discussions and of course a shop. The only place to be in London for those 3 days in 2012, it was in my opinion the most memorable brand experience I have ever had. One that truly exposed the personality of the brand in an atmosphere that was exclusive, but once inside playful and welcoming. Will there be another Miu Miu London? If a new brand took inspiration from this model, shunning a 360 day a year retail store presence with instead a seasonal elaborate pop up, would they not be able to operate more efficiently, with a greater chance at viral marketing success and a better sell through? Certainly Supreme does this well, with frequent shipments of small runs of stock that see die hard fans camp over night, and queues forming every time the word gets out of a new drop.
How much more as humans and consumers do we crave the security of permanence versus the thrill of the transient? The challenge brands face, particularly new brands, is how to offer that timeless security and financial stability alongside an everlasting hype.
For the last 6 months I’ve been working on a new iconic range for MY FLASH TRASH. What started as a blog when I was 16 and turned rapidly into a marketplace of up and coming jewellery designers has now become the home to our diffusion line FLASH TRASH GIRL, and as of this month, our brand new charm bangle and bracelet collection!
(MADDI WATERHOUSE & MIMI WADE – MY FLASH TRASH CAMPAIGN)
The #FLASH gold charm bangle £38 is crafted from brass and plated with 2 microns of gold. With 3 adjustable closing locks and 11 graduated holes to attach charms to you can customise this sleek bangle with all the charms you wish to reflect your style.
The #TRASH silver charm bracelet £18.50 on a range of coloured cord, features a silver bar with our trademarked 11 graduated holes to attach charms to!
Available over London Fashion Week at our pop up with THE BRAID BAR at Selfridges and later at Fenwick Bond Street and lots more global boutiques and department stores to come…I hope you can join our brand new arm party! xoxo WWW.MYFLASHTRASH.COM